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Multi-Location Veterinary Service Acquires 90 New Clients with EDDM® + Digital Ads

Discover how a veterinary clinic drove standout results with Taradel's all-in-one marketing platform, powered by direct mail and digital advertising.
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"Thanks to Taradel's expert advice, our campaign continues to yield new customer acquisitions even 10 months post-launch."

Matt Etherington

Associate Director, Marketing

The Challenge

PetIQ is a national provider of affordable verterinary care and pet wellness services. To support growth across six locations, they needed a way to cut through a crowded market, engage local pet owners, and drive new customer acquisition.

The Solution & Campaign

PetIQ partnered with Taradel to launch a targeted, multichannel campaign designed to drive new customer acquisition and increase brand visibility across local markets. The strategy combined direct mail, digital advertising, and email to deliver consistent messaging and repeated exposure to local pet owners.

Channels Used

To reach high-value local homeowners with above-average household incomes, PetIQ deployed the following:

  • Every Door Direct Mail® (EDDM®): 86,922 EDDM postcards (6.25" x 9") mailed across six targeted locations
  • Google Display Ads: Over 1.4 million impressions delivered through Google's Display Network
  • Targeted Email Campaigns: 96,852 emails sent to local residents

Results

Powered by Taradel, PetIQ's multichannel campaign generated strong results, elevating brand awareness and customer engagement across six markets.

1,640,000

impressions

3,472

Total interactions

600

Total Leads

90

New clients
Final Takeaways

By combining Every Door Direct Mail® with digital advertising and email, PetIQ successfully reached local pet owners at scale and converted awareness into new customers across multiple markets.

The multichannel approach reinforced consistent messaging across touchpoints, driving measurable engagement while supporting long-term customer growth.

Family Dentistry Acquires 70 New Patients per Month with EDDM®

"Taradel has been a breeze to worth with! The postcard mailers are beautifully made and always catch the eyes of our customer base."

Katie Stella-Breeding
Marketing Director, Soistman Family Dentistry

Medical Practice Acquires New Patients with EDDM® + Email

"Taradel really helped grow my new business. As a new doctor practicing' their postcard direct mail campaign helped me reach new patients in a way I didn't think was possible!"

Dr. Matt Boswell
Optometrist, Andover Family Optometry

Lawn Care Company Books 100 New Clients with EDDM® + Digital Ads

"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."

Matt Turpin
Director of Communications, Weed Man