Lawn Care Company Books 100 New Clients with EDDM® + Digital Ads
"I recommend Taradel to anyone who asks how we are so successful with our Every Door Direct Mail campaigns."
Matt Turpin
Director of Communications, Weed Man
Promo details
Limited-Time Summer Splash Savings
Enter code at checkout to claim your Summer Splash savings.
- SPLASH100 — Save $100 on orders $1,000+
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*Limit one promo code per customer. Offer may not be combined with any other offer or promotion. No cash value. Only valid on purchases through Taradel or everydoordirectmail.com. Expires 09/30/26.Pest Control Franchise Drives Hundred of New Customers with EDDM® + Digital Ads
Discover how a Mosquito Squad franchise used a coordinated direct mail and digital strategy to reach high-intent homeowners and generate hundreds of new customers.
"Taradel® does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be on the front of their minds when it comes to decision-making."
Lee Hatch
Owner of Mosquito Squad of Richmond, VA
The Challenge
Mosquito Squad is a national franchise with more than 225 locations across the U.S. The Richmond, Virginia franchise needed a way to identify and reach the best local prospects, stand out in a competitive home services market, and drive consistent customer acquisition during peak mosquito season.
The Solution & Campaign
Mosquito Squad of Richmond partnered with Taradel to launch a targeted multichannel marketing campaign designed to reach homeowners through repeated coordinated touchpoints. The strategy combined direct mail, email, and digital ads to reinforce messaging and stay top-of-mind throughout the decision-making process.
Target Audience
Carefully selected to reach homeowners most likely to invest in mosquito control services.
- Homeowners in Richmond, VA
- Neighborhoods near bodies of water
Channels Used
To connect with local homeowners across multiple touchpoints, Mosquito Squad of Richmond used the following channels:
- Every Door Direct Mail® (EDDM®): 14,779 EDDM postcards mailed across three separate drops
- Targeted Email Marketing: Three email blasts sent to 6,272 contacts
- Google Display Ads: 37, 685 impressions delivered
Results
Powered by Taradel, Mosquito Squad of Richmond's multichannel strategy delivered strong results, increasing local awareness and driving hundreds of new customers.
52,464
Total impressions
100+
New customers
Immediate response
"Our phones were ringing off the hook!"
Final Takeaways
By combining Every Door Direct Mail® with email and digital advertising, Mosquito Squad of Richmond reached customers at multiple touchpoints.
The multichannel strategy delivered immediate response, strong brand awareness, and hundreds of new customers, proving the power of coordinated marketing for franchise growth.
"You go on a map, you pick which areas you want to target. The Taradel® approach hits the customer wherever they may be -- at home, in the car, at work."
Pest Control Franchise Drives Hundred of New Customers with EDDM® + Digital Ads
"Taradel® does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be on the front of their minds when it comes to decision-making."
Lee Hatch
Mosquito Squad
Charter School Bosts Enrollment Through Direct Mail + Digital Ads
"Taradel has helped increase our presence in our community through the EDDM® service and was instrumental in reaching a broader audience and effectively communicating our message."
Solanyi Pena
Academy for Urban Leadership Charter School (AULCS)
Direct Mail & Digital Advertising Solutions
4192 Innslake Drive
Glen Allen, VA 23060
Glen Allen, VA 23060
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contact with Taradel.
