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Owner of Mosquito Squad of Richmond, VA
Mosquito Squad is a national franchise with more than 225 locations across the U.S. The Richmond, Virginia franchise needed a way to identify and reach the best local prospects, stand out in a competitive home services market, and drive consistent customer acquisition during peak mosquito season.
Mosquito Squad of Richmond partnered with Taradel to launch a targeted multichannel marketing campaign designed to reach homeowners through repeated coordinated touchpoints. The strategy combined direct mail, email, and digital ads to reinforce messaging and stay top-of-mind throughout the decision-making process.
Carefully selected to reach homeowners most likely to invest in mosquito control services.
To connect with local homeowners across multiple touchpoints, Mosquito Squad of Richmond used the following channels:
Powered by Taradel, Mosquito Squad of Richmond's multichannel strategy delivered strong results, increasing local awareness and driving hundreds of new customers.
By combining Every Door Direct Mail® with email and digital advertising, Mosquito Squad of Richmond reached customers at multiple touchpoints.
The multichannel strategy delivered immediate response, strong brand awareness, and hundreds of new customers, proving the power of coordinated marketing for franchise growth.
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Director of Media, Program & Communication, First Presbyterian Church
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Sales Manager, Candlewood East Marina
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Marketing Director, Soistman Family Dentistry
Direct Mail & Digital Advertising Solutions
