Running a restaurant today means more than serving great food—it’s about getting your menus and offers into the hands of hungry customers at the right time.
With takeout and delivery orders making up such a huge share of revenue, the question becomes: how do you keep your restaurant top-of-mind when someone’s deciding where to order dinner?
The answer is surprisingly simple: direct mail—especially Every Door Direct Mail (EDDM®).
Why Direct Mail Works for Restaurants
When it comes to marketing, digital ads and social posts can get lost in the noise. Direct mail, on the other hand, is a tangible, physical reminder that sits in the customer’s home—often right on the fridge or kitchen counter where meal decisions are made.
Learn more about making the fridge your billboard here.
Here’s why it’s so effective:
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High visibility: Unlike an email that gets buried, postcards and menus are seen and saved.
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Targeted delivery: With EDDM, you can reach every household in the neighborhoods that matter most.
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Local focus: Most restaurant takeout and delivery orders come from nearby. Direct mail puts your brand directly in front of your local community.
EDDM®: The Perfect Match for Takeout & Delivery
Every Door Direct Mail (EDDM®) is a USPS program that makes it easy for restaurants to blanket entire neighborhoods with postcards, menus, or coupons—without needing to buy a mailing list.
With Taradel’s online platform, you can:
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Pick your routes – Select ZIP codes and neighborhoods filled with your best potential customers.
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Upload or design your postcard – Highlight your takeout/delivery options, hours, and best deals.
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Print & mail – Taradel handles the rest, from printing to bundling to USPS delivery.
The result? Your menu lands in every local mailbox, reaching households that are just a few minutes away from placing an order.
What to Feature on Your Mailer
Want your direct mail to drive real results? Focus on making it easy to order:
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Clear takeout/delivery instructions (phone number, QR code, or online ordering link).
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Irresistible offers like “Free delivery on your first order” or “Buy one entrée, get one half-off.”
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High-quality food photos that make mouths water.
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Consistency—mail every 4–6 weeks to stay top-of-mind.
Free EDDM Templates Designed for Restaurants
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Not sure where to start? Taradel offers free, professionally designed EDDM templates made just for restaurants. Just plug in your menu, photos, and offers—we’ll do the rest.
Better yet, pair your direct mail with matching digital ads on Google, Facebook, Instagram, or even Spotify to remind customers of your food wherever they go.
The Easy Way to More Orders
If you’re looking for a simple, cost-effective way to boost takeout and delivery, EDDM is the perfect solution. With Taradel, you don’t need marketing experience or a big budget—you just need your menu, a great offer, and a few minutes to set up your campaign.
Your next round of orders could be in the mailbox right now.
Start designing your restaurant mailer today with Taradel’s free templates.