Direct Mail for Franchises: How to Drive Local Growth [Video Testimonial]

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Running a franchise is both exciting and challenging. You’re backed by a recognizable brand name, but you still need to stand out in your local market. That’s where direct mail comes in. It’s one of the most effective ways for franchisees to build awareness, attract new customers, and keep existing ones coming back.

In this post, we’ll cover how franchise owners can leverage direct mail to grow their business—and you’ll hear directly from Noam Meppen, Franchisee Owner and Operator at Expedia Cruises, about how he’s used direct mail to drive results.

Why Direct Mail Works for Franchisees

Franchisees often face the unique challenge of needing hyper-local marketing. National campaigns create brand recognition, but it’s local visibility that fills your location with paying customers.

Direct mail bridges the gap by:

  • Targeting neighborhoods around your location with precision.

  • Delivering tangible, high-quality postcards that build trust and credibility.

  • Promoting local offers while staying aligned with national brand guidelines.

  • Integrating seamlessly with digital channels like Google Display and Facebook ads.

The result? More visibility, stronger brand consistency, and a measurable lift in leads and sales.

A Franchisee’s Story: Expedia Cruises

🎥 Watch the Video: Noam Meppen, Franchisee Owner and Operator at Expedia Cruises, shares how nearly a decade of direct mail campaigns with Taradel has helped him attract more customers—quickly, easily, and effectively.

 

Direct mail helped Noam’s franchise cut through the noise of digital ads and reach people in a way that feels personal and memorable.

Best Practices for Franchise Direct Mail

If you’re a franchise owner looking to replicate Noam’s success, here are a few tips:

1. Stay On-Brand, but Add a Local Touch

Use your franchisor’s brand guidelines, but personalize your messaging to your community. For example: “Your Local [Franchise] Team in [City].”

2. Promote Time-Sensitive Offers

Limited-time deals and seasonal campaigns create urgency. For travel franchises, this could mean early booking specials or holiday packages.

3. Use Targeted Mailing Routes

Tools like Mapfire let you select neighborhoods around your location based on demographics like age, income, or homeownership—ensuring your postcards reach your ideal audience.

4. Track Responses

Add QR codes, call tracking, or promo codes to measure how many people respond. This ensures you can prove ROI and optimize future mailings.

5. Pair with Digital Ads

Direct mail is even more effective when paired with online ads. Taradel’s multichannel marketing platform lets you run mail and digital campaigns together, boosting impressions and conversions.

Ready to Grow Your Franchise?

Direct mail offers franchisees a proven, cost-effective way to drive awareness and bring in new customers. Just ask Noam Meppen of Expedia Cruises—he’s seen the impact firsthand.

👉 Want to see how your franchise can do the same? Get started today at Taradel.com.
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