When it comes to contractor marketing, digital ads alone don’t cut it.
Whether you’re in pest control, landscaping, or a highly niche service, there’s one tried-and-true method that continues to outperform in lead generation: direct mail.
Why? Because it’s tangible, targeted, and trusted. It meets homeowners where they live—literally. And when executed well, it drives real, measurable results.
It’s no surprise why 77% of contractors plan to maintain or increase their direct mail usage in 2025.
To prove it, here are three real-life case studies of contracting businesses that partnered with Taradel to launch direct mail campaigns—and saw major success.
Case Study #1: Elevator Works
Elevator Specialist Books 100 New Jobs with Single EDDM® Campaign
Industry: Home elevator & ADA lift maintenance
Location: Maryland
Target Audience: Affluent homeowners in select ZIPs
The Challenge
Elevator Works operates in a niche market—servicing residential elevators and ADA lifts throughout Maryland. While their service is highly specialized, getting in front of the right audience was proving difficult.
They needed a marketing strategy that could generate quality leads, raise brand awareness, and acquire long-term customers.
The Solution
Elevator Works partnered with Taradel to launch a hyper-targeted EDDM® (Every Door Direct Mail®) campaign.
Using 6.25” x 9” postcards, they mailed to 13,588 households in eight affluent areas across Maryland, including Chevy Chase, Bethesda, and Potomac. The postcard featured a limited-time offer and emphasized trust, expertise, and local service.
The Results
- 100 new jobs booked from the first campaign
- $6,000 average customer lifetime value
- Massive ROI for a niche service business
- Ongoing customer acquisition from initial mailing
"Direct mail has been our best ROI so far. We're a niche industry—and folks aren't used to seeing hard mail from a company like mine."
— Vincent Russo, Owner, Elevator Works
Case Study #2: Mosquito Squad
Hundreds of New Customers with Multichannel Campaign
Industry: Pest control
Location: Richmond, VA (first campaign)
Target Audience: Homeowners near water with family/lifestyle indicators
The Challenge
Mosquito Squad needed a smart way to reach high-value households, raise brand awareness, and outpace competitors.
Their goal? Consistently hit the same audience across multiple platforms for maximum impact.
The Solution
They teamed up with Taradel to create a multichannel marketing campaign that combined:
- 14,779 EDDM® Postcards (across 3 drops)
- 6,272 Targeted Email Contacts (3 separate blasts)
- 37,685 Digital Ad Impressions in the same target area
With Taradel’s all-in-one platform, Mosquito Squad could manage direct mail, email, and banner ads—all in one place, targeting the same households across channels.
The Results
- Hundreds of new customers acquired
- High call volume and web traffic
- Increased local brand dominance
- Clear ROI across all channels
"Taradel does such a wonderful job. From their mailbox to their inbox, we can reach customers anywhere and be top-of-mind."
— Lee Hatcher, Owner, Mosquito Squad of Richmond
NOTE: Mosquito Squad has now expanded their direct mail with Taradel across all of their locations (hundreds of campaigns and over a decade of partnership!)
Case Study #3: Weed Man Lawn Care
$41K in Campaign Revenue and 282% ROI
Industry: Lawn care services
Location: Chesapeake, VA
Target Audience: Homeowners in nearby neighborhoods
The Challenge
Weed Man Chesapeake needed a reliable way to scale growth and generate recurring revenue from local homeowners. They turned to direct mail to create a professional, localized presence.
The Solution
Using Taradel’s EDDM® platform, Weed Man mailed 6.5” x 9” postcards with a promotional offer to homeowners in select neighborhoods. The postcards highlighted their local ownership and guaranteed results.
The Results
- 87 new customers acquired
- $41,320 in revenue
- 282% campaign ROI
- Increased brand trust in new service areas
"Taradel makes it easy. They handle the targeting, printing, and mailing—we just watch the leads roll in."
— Weed Man Chesapeake Team
What These Campaigns Show Us
Whether you're a local franchise or a niche contractor, direct mail works. It’s a powerful way to:
- Get noticed in a crowded market
- Build trust through tangible marketing
- Generate leads that convert
- Drive ROI—fast
And when paired with digital ads or email, the results are even stronger.
Want to launch your own direct mail campaign?
Visit https://www.taradel.com/home-services-eddm to design your postcard, target your area, and reach every local mailbox—in minutes.
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