What to Expect From Your Home Service Direct Mail Campaign (Real Results)

If you run a home service business, one of the biggest questions you probably have is:

“Does direct mail actually work anymore?”

The answer — backed by real campaigns run through Taradel — is a clear yes.

From roofing and remodeling to lawn care and specialty services, home service businesses are using direct mail to generate consistent leads, book real jobs, and build long-term customer pipelines.

Below are real-world campaign results — broken down into short, easy-to-digest case studies — showing what’s possible when direct mail is done strategically.

Roofing Company Generates 15 New Jobs From a Single Postcard Campaign

After severe storms moved through their service area, this roofing company wanted to reach homeowners who were most likely dealing with immediate damage and insurance claims. Instead of broad advertising, they launched a highly targeted direct mail campaign focused on storm-affected neighborhoods with messaging built around urgency and fast assistance.

Industry: Roofing
Mail Volume: 5,000 postcards
Targeting: Storm-damaged neighborhoods with immediate repair needs
Offer Focus: Insurance claim assistance

Campaign Results:

• 15 new roofing jobs from one singular, small volume mailing
• 0.3% conversion rate (well above typical benchmarks)

What this means: 

While 0.3% might sound small at first glance, in home services — especially high-ticket services like roofing — this is extremely strong performance.

Just 15 roofing jobs can easily represent tens of thousands of dollars in revenue, all driven from a single, well-timed postcard drop.

The real power here was timing and relevance:

Homeowners had an urgent problem, the postcard arrived when they needed help, and the offer focused on making insurance claims easier.

Instead of competing broadly online, this business went straight to the households most likely to convert — and it paid off fast.

Bathroom Remodeler Attracts High-Intent Leads for $17,000+ Projects

This bathroom remodeling company needed a steady flow of high-intent leads for premium, high-value projects — not just casual inquiries. They used repeated direct mail impressions with professional design, before-and-after visuals, and limited-time offers to stay top-of-mind with homeowners considering major renovations.

Industry: Bathroom remodeling
Average Sale: $17,500
Postcard Size: 6.25” x 9”
Strategy: Repeated mailings with urgency-based offers and before/after visuals

Why the leads were so valuable:

The company noticed that direct mail callers weren’t casually browsing. They were homeowners who already knew they needed the service.

“Anyone who calls from our direct mail has a serious need. These people are ready to move forward.”

Key insight:

According to the client, one homeowner specifically mentioned calling after receiving the third postcard — not the first.

What this means:

For high-ticket services, direct mail doesn’t just drive volume — it drives higher-quality leads.

Postcards stay in the home, get revisited, and build familiarity. When the timing feels right, homeowners don’t search endlessly — they call the company they recognize, the one that STAYED top of mind throughout their decision making process.

Fencing Company Turns $23,000 Into $130,000 in Revenue

Looking for a more predictable lead source, this fencing contractor wanted to move away from inconsistent digital results and build a reliable local pipeline. They launched a multi-month direct mail campaign in the same neighborhoods, reinforced with digital ads, to consistently reach homeowners and drive seasonal demand.

Industry: Residential and commercial fencing
Total Investment: $23,000
Channels: Direct mail paired with digital audio ads (Spotify)
Offer: $200 off

Campaign Results: 

• $130,000 in revenue generated
• 5.65x return on marketing spend
• Repeat campaigns scheduled immediately (after the successful first campaign, the client booked 3 more for the following months)
  

What this means:

This campaign became a predictable growth engine.

For every dollar spent, the company earned more than five back, allowing them to confidently scale seasonal campaigns and dominate their local market.

Lawn Care Company Acquires 100 Long-Term Customers

This lawn care company’s goal was to grow both brand awareness and long-term customer acquisition across multiple markets. By combining large-scale neighborhood mailings with digital advertising, they aimed to consistently reach homeowners most likely to invest in ongoing lawn services.

Industry: Lawn care and landscaping
Markets: 8 locations
Postcards Sent: 43,291
Digital Support: Google Display Ads

Campaign Results:

• 272,891 total impressions
• Over 200 inbound calls
• 65 QR code scans
• 250 new prospects
• 100 new paying customers
• Approximately $500,000 in lifetime customer value
  

What this means:

This campaign focused on long-term growth, not just quick leads.

With each customer worth roughly $5,000 over time, the business created half a million dollars in future revenue.

Using direct mail alongside digital ads dramatically increased familiarity, trust, and conversion rates compared to relying on a single channel.

Niche Home Service Company Books 100 New Jobs From One Direct Mail Campaign

As a niche service provider, this elevator company needed a way to introduce their brand to homeowners who weren’t actively searching but would eventually require specialized maintenance and repairs. They used targeted direct mail to establish trust and visibility in higher-income neighborhoods where demand was highest.

Industry: Elevator maintenance and repair
Postcards Sent: 13,588
Targeting: Affluent neighborhoods

Campaign Results:

• 100 new customers from the first campaign
• Approximately $600,000 in projected lifetime revenue

What this means:

Direct mail helped this niche business reach homeowners who weren’t actively searching yet.

By becoming familiar through repeated mailbox exposure, the company positioned itself as the trusted option when service was finally needed — outperforming other marketing channels.

Pest Control Company Achieves Exceptionally Low Cost Per Lead

This pest control business wanted to lower customer acquisition costs while creating dense service areas to improve operational efficiency. They focused on concentrated neighborhood mailings to reach homeowners repeatedly, building strong local awareness and generating consistent inbound leads.

Industry: Pest control
Location: Virginia

Peak performance:

• $11 per lead
• $40 per new customer
• 120 leads per month
• 18 customers from a single street
  

What this means:

Neighborhood-focused mailings created dense clusters of customers, improving efficiency and profitability.

Lower driving time, faster job completion, and ultra-low acquisition costs turned direct mail into one of their most scalable marketing tools.

Why Direct Mail Works for Home Service Businesses

Direct Mail Reaches Customers Right Where They Live

Home services are local by nature. You’re not trying to reach everyone — you’re trying to reach homeowners in specific neighborhoods where you actually work.

Direct mail allows you to:

• Target by location, income level, homeownership, and neighborhood
• Focus on service areas close to your business
• Build visibility in the same communities again and again

Direct Mail Feels Personal and Builds Trust

When homeowners invite a company to work on their home, lawn, or property, trust matters.

A physical postcard feels more legitimate and established than a quick online ad. It shows:

• You’re a real local business
• You invest in your community
• You’re professional and reliable

For services like roofing, remodeling, lawn care, plumbing, fencing, and pest control, that credibility can be the difference between someone scrolling past your ad — or picking up the phone.

Direct mail creates familiarity before the first call ever happens, making customers more comfortable reaching out.

Direct Mail Stands Out in a Digital-First World

Most homeowners are flooded with:

• Social media ads
• Google ads
• Emails
• Pop-ups

But very few local businesses consistently show up in the mailbox.

That’s exactly why direct mail gets noticed.

A well-designed postcard feels refreshing compared to constant screen ads — and it commands attention in a way digital marketing often can’t anymore.

Homeowners Actually Enjoy Receiving Direct Mail

Unlike online ads that are easily ignored or skipped, direct mail is something people actively engage with.

About 70% of consumers say they feel excited to see what arrives in their mailbox each day.

One plumbing customer explained why a postcard stood out over digital ads, door knocking, and yard signs:

“We had roofers knocking, ads on Facebook, signs everywhere — but you sent me a letter. That stood out.”

Direct mail feels tangible, personal, and trustworthy. It earns attention inside the home — not just on a screen.

Why Direct Mail Works Even Without Immediate Results

Many businesses expect instant calls the moment postcards land — but direct mail is designed for long-term impact.

• It typically takes 7–10 impressions before customers make a buying decision.

• Direct mail remains in the home for an average of 17 days — far longer than most digital ads.

Homeowners may not need your service today, but when they do, your business is already familiar — and familiarity drives trust and conversions.

Tips to Maximize Your Home Service Direct Mail Results

• Mail consistently instead of relying on one campaign
• Target neighborhoods that match your ideal customer profile
• Pair direct mail with digital ads for stronger performance
• Use compelling offers, visuals, and clear calls to action

Final takeaway

Across roofing, remodeling, lawn care, fencing, pest control, and specialty services, direct mail continues to deliver:

• More leads
• Higher-quality customers
• Strong ROI
• Long-term business growth

Want to see results like these for your home service business? Speak with a marketing expert at Taradel today and start driving more leads with direct mail.

Or, learn more about direct mail marketing for home services here.