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How Landscapers Can Use Winter to Lock In More Spring Contracts

While lawns lie dormant under frost and snow, the top landscaping businesses are already preparing for their busiest—and most profitable—season of the year. Winter isn’t downtime. It’s your chance to plant the seeds of success before your competitors even realize the race has started.

Spring contracts aren’t won in April.
They’re won right now, in December, January, and February.

And the landscapers who show up early are the ones who stay fully booked.

Don’t Wait Until It’s Too Late

Most landscapers wait until the weather warms up before they start thinking about lead generation and new client bookings. But by the time the snow melts?

❌ Your competitors are everywhere—running ads, sending mailers, posting on socials.
❌ Homeowners have already chosen who they’ll contact first.
❌ The marketing noise is louder, and it’s harder (and more expensive) to stand out.

Waiting until spring means fighting over a smaller share of the market when demand is at its highest. Winter gives you the luxury of time, strategy, and attention—before the rush.

Competition Is Fierce—Beat the Rush

If you needed another reason to start early, the numbers speak for themselves:

Reactive marketing doesn’t win seasons.
Proactive marketing does.

The landscapers who invest in visibility during winter don’t scramble for contracts in spring. They choose the clients they want.

Stay Top-of-Mind Before Spring Arrives

Here’s the secret: You don’t need every homeowner to book right now. Many won't commit until closer to March or April.

But when they are ready, you want their first thought to be:
“Oh yeah—I remember that landscaper.”

Top-of-mind awareness is everything.
And winter is the perfect time to build it.

A Proven Winning Combo: EDDM + Digital Ads

If you want to dominate your local market this spring, pairing direct mail with digital ads is the most effective strategy available today.

📨 Direct Mail Is the #1 Offline Marketing Channel for Home Services

EDDM® postcards let you reach every home in the exact neighborhoods you want—no mailing lists, no complications, just pure local visibility.

📱 Facebook Ads Are the #1 Online Strategy for Home Services

Homeowners scrolling through their feeds in the winter slow-season still see your name, your offer, and your services.

Together? They’re Unstoppable.

When landscapers combine EDDM + digital ads, they see:

  • 68% more website visits

  • 63% higher response rates

  • 40% higher conversion rates

This works because your business shows up everywhere:

✔ In their mailbox
✔ On their phone
✔ In their memories when spring arrives

You aren’t fighting for attention—you're earning trust through repetition.

FREE Landscaper Templates: Jump-Start Your Marketing

Don’t have a postcard design? Don’t want to spend hours building one?

Taradel has you covered.

landscaping templates direct mail

🎨 We offer 100% FREE, professionally designed EDDM postcard templates specifically for landscapers, including options for:

  • Lawn care

  • Mulching

  • Spring clean-ups

  • Hardscaping

  • Tree and shrub services

  • Seasonal maintenance programs

All templates are:
✔ USPS-compliant
✔ Fully customizable
✔ Built for results
✔ Easy to edit or pair with our in-house design team

Whether you want bold seasonal offers or clean, modern branding, we have templates made to convert—and they're ready to use today.

Make Winter Marketing Easy with Taradel

Launching your campaign doesn’t need to be complicated. With Taradel, landscapers can:

  • Target specific neighborhoods using Mapfire’s advanced demographic filters

  • Send EDDM® postcards to every household—no mailing list required

  • Launch Facebook ads that match your postcard design

  • Track everything from one easy dashboard

  • Get help from real marketing experts when needed

You focus on delivering great work.
We’ll help you fill your schedule.

💬 Real Landscaper Review

“Our goal was to grow leads and build brand recognition. The three-mailer campaign with Taradel helped us get consistent visibility in the neighborhoods we want to serve.”
— Maple Hill & Harden⭐⭐⭐⭐⭐

Simple. Effective. Exactly what busy landscapers need.

Let’s Talk Winter Tactics

If you’re ready to get started—but not sure where to begin—Taradel can help you:

  • Choose the best neighborhoods

  • Build a mailer that stands out

  • Pair your postcard with matching Facebook ads

  • Create a pre-spring lead generation strategy that fills your schedule

Want a jump-start? Download our free EDDM guide for landscapers or contact one of our campaign advisors for personalized help.

Wrap-Up: Make Spring Your Biggest Season Yet

You have the tools.
You have the talent.
And right now, you have the timing advantage.

Winter is your window to get ahead of competitors, increase your visibility, and secure your spring contracts before the rush begins.

👉 Start your winter campaign today.
Future-you—and your fully booked spring calendar—will thank you.
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