Which Direct Mail Method Is Best for Landscapers?

If you're in the landscaping business, you know that the biggest wins often come from being seen first — and remembered most. But when it comes to direct mail, which method gets the job done best?

From cost-effective mass outreach to refined neighborhood targeting, this guide breaks down the three most powerful mailing methods — and helps you pick the best one based on your business goals, target audience, and budget.

1. EDDM® (Every Door Direct Mail)

Best for: Widespread local awareness and seasonal promotions

Every Door Direct Mail (EDDM®) is a USPS® service that lets you deliver postcards or flyers to every residential address along selected postal routes — without needing a mailing list or permit. It’s one of the simplest ways to quickly get in front of thousands of local homeowners.

Why Landscapers Love It:

• You can blanket entire neighborhoods fast — perfect for spring or fall promotions.

• It’s budget-friendly at scale — ideal for reaching 1,000–10,000+ homes.

• Setup is simple using Taradel’s online audience targeting mapping tool.

Use EDDM® when you want to:

• Blanket a broad area with your brand

• Promote seasonal services like cleanups or aeration

• Drive awareness in your service area quickly

2. Neighborhood Advantage™ (Saturation Direct Mail with Smart Targeting)

Best for: Targeting the best local prospects — and skipping the rest

Neighborhood Advantage™ is Taradel’s exclusive address-based saturation mailing solution designed specifically for local businesses — like landscapers — who want to mail to most of a neighborhood while still keeping control.

Why Landscapers Really Love It:

• 80%+ carrier route coverage — qualify for postage discounts while reaching the bulk of your ideal audience.

• Exclude specific addresses, like your current customers or unreachable properties, to avoid waste.

• Use advanced mapping filters to select neighborhoods based on income, homeownership, household size, and more.

• Perfect for repeat exposure in neighborhoods where you already work.

“I chose the zip codes from their interactive map that gives numbers of residents and their average household incomes. This allowed me to select the target that best suited us. It could not have been any easier to use.” — Tim Lewis, 5-star review

What Makes It Different?

Neighborhood Advantage is built around carrier routes (CRs) — each mailing is designed to hit at least 80% of the homes on a route, earning you deep postage discounts. But unlike basic EDDM, you can remove certain addresses — like existing clients, empty lots, or unreachable homes — so every dollar works harder.

Use Neighborhood Advantage when you want to:

• Focus your campaign on high-potential neighborhoods

• Avoid wasting money on current clients or problem addresses

• Dominate the areas that drive the most business

3. Traditional Addressed Mail (Targeted Direct Mail)

Best for: Personalized outreach to specific homeowners or businesses

Addressed mail sends your postcards to exact names and addresses — giving you the most control and personalization. This approach is ideal for upselling current clients, re-engaging old leads, or reaching commercial properties and HOAs.

Why Landscapers Love It:

• You can mail directly to high-value prospects or current customers.

• Supports personalization, boosting engagement and trust.

• Best suited for retention campaigns, upsells, or B2B efforts.

Use Addressed Mail when you want to:

• Personalize your message and offers

• Reconnect with past customers

• Target property managers, HOAs, or businesses

Which Direct Mail Option Is Best for You?

Here's a quick cheat sheet:

Bonus tip: Combining direct mail with digital ads can improve campaign performance dramatically — with response rates increasing by 63% and conversion rates by 40% when you go multichannel.

Final Take: Mail Smarter. Grow Faster.

For landscapers, smart targeting is everything. Whether you’re launching a brand-new campaign or building momentum in a well-known neighborhood, direct mail puts your business directly into the hands — and homes — of your next best customers.

Here’s how to pick the best approach:

• Neighborhood Advantage™ offers a unique edge: saturation mail with flexibility. You get the reach and savings of bulk mail, the ability to exclude specific addresses, and targeting tools built for local service businesses like yours.

• EDDM® is ideal when you want fast, simple, cost-effective visibility in your service area. It’s perfect for reaching every homeowner on a postal route with minimal setup — making it a go-to for seasonal promotions and awareness campaigns.

• Addressed Mail gives you the power to personalize your message and target individual homes or businesses. It’s perfect for upselling current clients, reactivating past ones, or reaching specific commercial properties like HOAs or property managers.

The best part? You don’t have to choose just one. Many landscapers combine these methods throughout the year — using EDDM® for broad awareness, Neighborhood Advantage™ for strategic growth, and Addressed Mail for personalized outreach.

Ready to turn neighborhoods into long-term customers?
Let’s launch your next direct mail campaign — designed to help your landscaping business grow deeper roots and reach higher ground.