Short answer? No — but with Taradel’s new direct mail solution, you can.

If you've used Every Door Direct Mail (EDDM®) before, you know it’s a powerful way to get your message into every mailbox along a postal route. But sometimes, “every door” is just a bit too… every. What if you don’t want to send mail to existing customers? Or your own business address? Or staff members who live nearby?

With traditional EDDM, you can’t make exclusions. You’re paying to hit every address on the route—whether you want to or not.

Now there’s a smarter way.

Introducing: Neighborhood Advantage™

Neighborhood Advantage™ is Taradel’s exclusive, address-based saturation direct mail product. It’s built for local businesses that want maximum neighborhood visibility without wasting their budget.

Instead of the all-or-nothing approach of EDDM, Neighborhood Advantage™ gives you saturation coverage (80%+ of a carrier route) and the ability to exclude specific addresses—like:

• Current customers
• Your business location
• Employees or internal addresses
• Recently served households

That means broader reach and smarter targeting — working together in one campaign.

How It Works

Neighborhood Advantage™ campaigns use the same carrier routes as EDDM, but with more flexibility. You mail to at least 80% of a route to qualify for discounted postage, but you can choose to skip certain addresses that don’t serve your business goals.

There’s no need for a mailing list — and no marketing experience required. It’s all managed through Taradel’s online platform, designed specifically for small business owners who want powerful results without a steep learning curve.

A Quick Example: How It Works in Action

Let’s say you’re a landscaper gearing up for spring. You want to bring in new clients, but you don’t want to mail the same offer to customers you already serve.

With Neighborhood Advantage™, you can send postcards to homeowners in your service area — while excluding your current customer list.

That means:

• No wasted postcards
• No duplicate outreach
• Just smart, efficient targeting that grows your client base

It’s hyper-local marketing made smarter — and a serious edge for any business looking to scale without blowing the budget.

Who It's For

Neighborhood Advantage™ is perfect for local businesses that want broad neighborhood coverage — without unnecessary costs.

Top industries using this product today include:

• Home services (roofing, HVAC, landscaping, pest control)
• Restaurants (pizza, takeout, family dining, catering)
• Medical & wellness (dental, chiropractic, med spa, PT)
• Gyms and fitness studios
• Real estate agents and brokerages
• Local retail businesses

Trackable ROI? Yes, Please.

Each Neighborhood Advantage™ campaign includes a custom ROAS (Return on Ad Spend) Report, so you can track real-world results — not just impressions.

You’ll get insight into:

• How much revenue the campaign generated
• Which offer performed best
• What to improve for the next round

That kind of transparency gives you the power to optimize future mailings and get more return from every marketing dollar you spend.

Neighborhood Advantage™ vs. EDDM®

EDDM® is designed for total coverage and simplicity.
Neighborhood Advantage™ is designed for control.

Why This Matters for Local Businesses

Let’s say you’re a dentist. Why spend money mailing a discount postcard to someone who already has a cleaning scheduled?

Or maybe you’re a contractor. Why promote your services to someone whose kitchen you remodeled two months ago?

Neighborhood Advantage™ lets you skip the waste — and invest more in results. You’ll still blanket your service area, but you’ll do it with smarter targeting and measurable ROI.

Ready to Own Your Neighborhood?

Marketing your business doesn’t have to be hard. With Neighborhood Advantage™, you get:

• Local reach without the waste
• Smart exclusions that keep costs down
• Easy-to-use tools and reporting to measure results

Let’s reach more of the right people — and fewer of the ones you’ve already won.

Visit Taradel.com to launch your campaign, or speak with a direct mail expert today.