When purchasing a franchise, franchisees are buying much more than product or service. They’re joini...
As franchise marketing professionals, we know it’s important to stay up to date on franchise news an...
Sharing marketing best practices and helping solve problems are part of your role as a franchise mar...
Marketing for a franchise can be hard work; not only do you have the standard budgetary and performa...
Welcome to the second EDDM® Expert Podcast episode! Each week we will bring you a new podcast from o...
Welcome to the first EDDM® Expert Podcast episode! Each week we will bring you a new podcast from on...
When EDDM® launched, small business owners went from thinking, "...direct mail is too hard" to "I'm ...
As a franchise business owner, you have a closet full of different hats, some of which have grown as...
Did you know? Direct mail produces about $2.05 trillion in sales, or 8.7% of the total US GDP each y...